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- Snip & Save Weekly Newsletter 21.11.2024
Snip & Save Weekly Newsletter 21.11.2024
PLUS: What’s luring clients back for more?
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Snip Smarter ✂️
What if your salon clients left with not just amazing hair but the tools to maintain it? At Oak Lorel Salon, every colour service includes a take-home product, and the results speak for themselves:
🛍 68% of retail sales come from all-inclusive services.
👩🦰 22% of clients add extra products at checkout.
This model boosts ticket averages, simplifies retail for stylists, and builds client loyalty—all while ensuring everyone knows exactly what they’re paying for.
Owner Amy Jagade calls it a win-win: “Rewarding the client rewards the team and the business.”
💡 Pro Tip: Start small by including a product with one key service. Track its impact on sales and client satisfaction.
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Diversifying income is essential for salon growth and resilience. Maximise unused spaces by creating beauty rooms, hosting events, or setting up pop-ups to boost revenue and footfall. Add complementary services, like Ken Picton’s artisan deli, to enhance customer experiences and stabilise income.
Build your online presence with product sales, virtual consultations, or webinars, and explore multi-channel opportunities like memberships or subscriptions. Strategic planning and efficient systems will ensure long-term success while enriching your brand and client loyalty.
Beauty on a Budget 💰
As a self-employed beauty professional, safeguarding your income is crucial. Without traditional benefits like sick pay, proactive financial planning is essential. Consider income protection insurance to cover essential expenses if illness or injury prevents you from working.
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Key features include
- Flexible claims: Multiple claims allowed within the policy's duration.
- Waiting periods: Payments start after a pre-agreed period, typically 4-52 weeks.
- Tailored options: Choose coverage that suits your needs.
Building financial resilience involves more than insurance. Establish an emergency fund by saving three to six months' worth of living expenses. Diversify income streams by expanding services, retailing products, or offering online courses.
Master the Craft 💡
Prim N Proper, a beauty salon in Burnham-On-Sea, has launched a new training programme. Offering personalised education, it includes 1-1 sessions and small group classes.
Courses range from beginner to advanced levels, taught by experienced professionals like Rhian Dore and Shannon Wilkes, ensuring comprehensive beauty and holistic therapy training.
Trending Now 🌟
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Lisa Bradley carrying out the Japanese Head Spa treatment (Image: Kidderminster BID)
The All About You salon in Kidderminster has introduced the Japanese Head Spa, a wellness treatment made famous on TikTok 🎥, at an accessible price of just £35 (versus £90 in cities). Backed by Kidderminster BID and inaugurated by the Mayor, this initiative brings cutting-edge wellness to the local community while boosting Blackwell Street's vibrancy.
What Can You Learn from This?
💷 Focus on affordability: Competitive pricing makes premium services accessible, building loyalty and attracting new clients.
🤝 Collaborate locally: Partnering with community organisations and leaders boosts credibility and visibility.
Blending trendy services with localised strategies can set your business apart. By offering affordable, in-demand treatments, you can broaden your audience and deepen community connections. Partnering with local initiatives not only enhances authenticity but also drives mutual success. 🚀
Snip&Save is a Contentive publication in the FinPro division