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Mastering Digital Marketing for Hair Salons

Brayden Beavis, founder of Your Salon Support, shares his journey from yachting to expertise in digital marketing for salons. Key lessons include the importance of finding a unique selling proposition and avoiding generic marketing templates. He highlights the misconceptions salon owners have about delaying digital marketing, likening it to expecting instant results in home building.

💡 Top tips for salon owners:

 📈 Focus on creating specific, long-term strategies to leverage digital platforms.

 🤝 Collaborate with local influencers for budget-friendly marketing.

 💸 Embrace paid media over relying solely on organic strategies.

🛠 Use tools like Buffer to automate and organise posts, ensuring consistency.

 🎉 Leverage events and explore new tech trends like TikTok shopping to boost client engagement.

Get inspired to level up your salon’s marketing game! 🚀

The AI Image Trend: What Salon Owners Need to Know

Across salons, stylists are reporting a growing trend: clients unknowingly bringing in AI-generated images as inspiration. While these photos are beautiful, they often create unrealistic expectations.

💻 Digital Inspiration: Platforms like TikTok and Pinterest are flooded with AI-generated hair and beauty images, making it harder for clients to spot what’s achievable.

🎨 Unrealistic Trends: Stylist Dean Allan, from Edmonton, Canada, shared that many AI-generated styles feature elements that are impossible to replicate in real life.

“All hairstylists need to manage expectations,” Allan says. “Sometimes, you have to stand your ground and explain what’s achievable versus what’s fantasy.”

Tips for Salon Owners to Navigate AI Trends

✂️ Educate Your Clients: Use consultations to explain the difference between real and AI-inspired styles. Help them find achievable alternatives.

✂️ Set Boundaries: If a style feels impossible to deliver, be upfront and honest. 🎯

✂️ Stay Ahead of Trends: Keep an eye on emerging AI trends in beauty, so you can guide clients toward realistic choices.

✂️ Leverage AI Positively: Offer digital styling tools or simulations to show clients what works for them.

Why It Matters

As AI technology evolves, these challenges will grow. For salon owners, the key lies in balancing creativity with honesty, ensuring clients leave satisfied with results grounded in reality. 💡

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SalonIQ confirms Digital Salon as its distributor in Ireland

SalonIQ has selected Digital Salon to distribute its software in Ireland, aimed at enhancing salon efficiency and growth. Over 150 salons are adopting this technology, which offers features like online booking and marketing tools. This partnership supports business development in the beauty sector, impacting 2,500 UK salons.

Cherries duo set to open new barber shop next week

Bournemouth stars Adam Smith and Lewis Cook are teaming up off the pitch to open Grade 92’s sixth location in Canford Cliffs next Monday! 🏆💇

More than just a barber shop, the new gentleman’s salon features a health spa, aiming to fill the area’s gap for top-tier grooming.

“90% of the team live nearby, so we’re guaranteed some loyal customers!” Smith quipped.

From football finesse to sharp fades, Grade 92 is bringing its signature style to Canford Cliffs—ready to be your new go-to spot. 🪒✨

Grooming for Success 💡

Trends and Growth Opportunities in the Salon Industry, 2025-2030 

The global salon market is experiencing exceptional growth, expanding from approximately £220.5 billion in 2023 to a projected £372.5 billion by 2030, growing at an impressive CAGR of 7.78%.

Challenges to Watch ⚠️

 Intense Competition: Urban areas are saturated, requiring differentiation through innovation and service quality.

 Regulatory Hurdles: Increased scrutiny on product ingredients and synthetic components demands compliance agility.

Winning Strategies 🏆

✅ Go Digital: Invest in mobile apps, online marketing, and digital booking tools to streamline operations and enhance customer experience.

✅ Think Green: Align with consumer demand for wellness and sustainability by offering eco-conscious options.

✅ Prioritise the Client: Engage with customers regularly and adapt services to evolving preferences for long-term loyalty.

Leading Market Players 🎯

From global brands like Toni&Guy and Ulta Beauty, Inc. to boutique innovators like Butterfly Studio Salon, industry leaders are reshaping the landscape with cutting-edge services and products.

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